Trade Magazines


Premier Flooring Retailer

July/August 2016 Premier Flooring Retailer

Premier Flooring Retailer is hot off the press and in your mailbox! The latest issue covers Q & A with WFCA Chairman Elect Nick Freadreacea, the effect of poorly trained installers on the bottom line, legal matters regarding overtime pay for managers, the importance of qualifying customers, market trend study confirms LVT's popularity, and more.


Premier Flooring Retailer

May/June 2016 Premier Flooring Retailer

Premier Flooring Retailer is hot off the press and in your mailbox! The latest issue covers Q & A with USFloors' Piet Dossche, WFCA University Regional Training, Preparing for effective interviews and hiring success, Buying Groups, Porcelain/Ceramic Design Trends, and more.


Premier Flooring Retailer

March/April 2016 Premier Flooring Retailer

Premier Flooring Retailer is hot off the press and in your mailbox! The latest issue covers WFCA's Gold Standard Award Winner, Empowering Your Staff, Social Media and Building your Store's Business, and more.


Premier Flooring Retailer

January/February 2016 Premier Flooring Retailer

Premier Flooring Retailer is hot off the press and in your mailbox! The latest issue covers part IV of the Secret Shopper with the Quote and Follow-up results. Plus, Mohawk’s Jeff Lorberbaum offers PFR’s readers insight into the company’s recent IVC acquisition, Mohawk’s benefits for retailers, trends for 2016, and more.

Premier Flooring Retailer

November/December 2015 Premier Flooring Retailer

Premier Flooring Retailer is hot off the press and in your mailbox! The latest issue covers part 3 of the Secret Shoppers and what they found out when shopping specialty flooring stores versus the big box stores and much more.

Premier Flooring Retailer

September/October 2015 Premier Flooring Retailer

Premier Flooring Retailer is hot off the press and in your mailbox! The latest issue covers part 2 of the Secret Shoppers and what they found out when shopping specialty flooring stores versus the big box stores and much more.

Premier Flooring Retailer

July/August 2015 Premier Flooring Retailer

Premier Flooring Retailer is hot off the press and in your mailbox! The latest issue covers the Secret Shoppers and what they found out when shopping specialty flooring stores versus the big box stores and much more.

ProInstaller Magazine

Flooring Issues/Solutions 2015 ProInstaller Magazine

ProInstaller magazine has done it again! ProInstaller magazine has put together an incredible issue for 2015, Flooring Issues/Solutions. Expert installation related editorial from the manufacturers/brands that you trust!

Premier Flooring Retailer

May/June 2015 Premier Flooring Retailer

Premier Flooring Retailer is hot off the press and in your mailbox! The latest issue covers the S600 Carpet Installation Standard, How to Motivate a Sales Team of Millennials, WFCA's Gold Standard Award Winner and so much more.

Premier Flooring Retailer

Mar/April 2015 Premier Flooring Retailer

Don't miss the March/April issue of Premier Flooring Retailer! Scott Humphrey on Retailer Success, Annette Callari’s Design Snapshot: Hardwood, Jeff King on Legal Matters, The WFCA Gold Standard winner story, Ownership Succession Strategies, Market Trends Update, Maximizing Your Showroom Space, Tom Jennings on Selling & Installation, Cyber Liability and Your Business,
New Product Showcase, Marketing Your Business - Print and Online

Premier Flooring Retailer

Jan/Feb 2015 Premier Flooring Retailer

The January/February issue is chock-full of must-read content to make 2015 your year for success! Includes an in-depth section on fcB2B with retailer experiences, new sales floor tools, capsules of available software and a Q & A with fcB2B executive director Pamela Bowe. Association general counsel Jeffrey King presents Legal Matters: Manage Your Workers’ Compensation Claims or Pay the Price. Sales Training: Understanding Buyer Personalities by columnist Michael Vickers. Exclusive Market Research: Claims/Product Defects. David Romano shows the steps to create budgets and determining breakeven in The Killer B’s -- Calculating Budgeting and Breakeven. Annette Callari reveals high-ranking in-demand attributes sought by today’s homeowners in Residential Design Markers for 2015-2016. John Simonson discusses how adding Houzz to your social media marketing mix can drive customers to your store.

ProInstaller Magazine

Winter 2015 ProInstaller Magazine

ProInstaller Magazine is your comprehensive resource to reach commercial / residential flooring contractors and leading flooring/installation supplies distributors nationwide.

Every issue of ProInstaller Magazine will contain installation tips, techniques, visuals, new product introductions, plus other information that professional installers (beginner to advanced) can use daily for completing residential and commercial carpet, resilient, hardwood, laminate, ceramic tile, stone and concrete jobs! They will look forward to each quarterly issue beginning with the premiere issue launching in January 2013.


WORLD FLOOR COVERING ASSOCIATION | 855 Abutment Road, Ste. 1 | Dalton, GA 30721
Toll Free: (855) 330-1183 | Local: (706) 217-1183 | Fax: (706) 217-1165 | E-mail wfca@wfca.org | copyright © 2016