Advertising & Marketing
Award winning consumer website, backed by national print advertising campaign promoting consumer awareness about the WFCA and its members - slated to reach more than 22 million people. Your company listed on our powerful member locator , a benefit designed to direct in-market consumers to WFCA member stores and businesses. Beautiful Flooring magazine; the first specialty consumer magazine devoted exclusively to flooring that has branded the WFCA as a household name. WFCA Member Seal and Code of Conduct - create credibility and consumer confidence, and demonstrate your commitment to the highest standards of business practices. 360 Degree Marketing, a direct marketing program designed to put you in touch with your customers for less.
So Many Ways To Save
Discounted rates with B2B vendors - technology that connects you directly to your suppliers, with instant processing of purchasing, payables and inventory control - a faster, more efficient way of doing business. Access to a full range of Business and Health insurance programs, available at association rates. More savings on credit and consumer financing, collections, freight, and payroll services. Connected, an economical direct marketing program to reach your customers for less. Video Sales Training available free. Exclusive member discount on exhibit space at Surfaces, the premier showcase for new products, services and ideas. Trade scholarships, up to $500 per year available for training and education for regular member companies. And many more benefits for you to enjoy.
Resources
WFCA professional website www.wfca-pro.org and Members Only section with industry links and networking opportunities. Free industry publications to keep you informed: The Business Owner, award winning small business publication packed with valuable, practical advice on business management in every issue, and Nagle's News a monthly snapshot of the state of the industry. Solutions Now - a quarterly magazine exclusively for members, containing a wealth of news and information. Blue Chip News a quarterly review of investment and financial issues, prepared by Ronald Blue & Co.. Selling More Than The Floor - proven, easy to implement advice that you can use to train your sales staff. Jeff King Covers It All - updates on legal issues impacting the flooring industry, product alerts and much, much more. Market Research - the latest trends data, consumer research, retail studies and financial management information. Special reports on relevant issues like "Green". CFI Technical Hotline - free expert advice at your fingertips.
Training & Education
Trade Scholarship program - funds available for training and education - up to $500 per year. Industry Certification - a professional and business certification program designed to give you a competitive edge. Free sales training videos and advice from successful industry veteran, Tom Jennings.
Working Behind The Scenes For You
The WFCA retains legislative counsel in Washington DC to advocate and monitor legislation affecting the flooring industry. Stay in the loop on issues that affect you - members receive frequent updates on diverse matters ranging from tariffs, taxes, warranties, air quality, independent contractor issues and regulatory issues.