WFCA COASTER
These unique coasters are perfect for your employees’ offices and the executive suite. In addition, your sales people can use them with customers to highlight your company’s affiliation with your industry’s professional association. Made out of high-quality rubber, printed with the WFCA logo they are a practical and attractive addition to your business!

WFCA EMBROIDERED LOGO PATCH
A WFCA Embroidered Logo patch is a must for work apparel. Proudly display the symbol of your commitment to your industry and your career. These high-quality embroidered logo patches are 21/2 inches in diameter and are perfect for installers and inspectors! Order them today for all your employees!

CARPET OWNER’S MANUAL
This is a booklet prepared by the Carpet and Rug Institute primarily for the consumer, providing valuable information pertaining to the carpet characteristics and the installation, maintenance, and care of their carpet purchase. Floor covering specialists offer this booklet to their customers.

Topics covered in the booklet are:

• Record of purchase
• What consumers need to know before installation
• Installation
-Prior to installation
-Ventilation during installation
-After installation
• Characteristics of Carpet
• Maintenance
-The Best Vacuum
-Dealing with Spills
-Spot Removal Chart
• Long-Term Care
-Dry and Wet Methods of Deep Cleaning
-Professional Cleaning
• Carpet and Indoor Air Quality
-Important Indoor Air Quality Information

FINANCIAL MANAGEMENT REPORT


The WFCA Financial Management Report is an annual confidential statistical survey of floor covering dealers. Detailed financial statements from participating companies are assimilated to produce industry norms and averages for all categories of income and expense statements, balance sheets, cash flow statements and numerous financial performance ratios and analyses. Also included are charts and graphs designed to provide comprehensive, yet straightforward guidelines for analyzing profitability among floor covering retailers.

This management tool is designed to provide the resources that enable WFCA members to evaluate, plan, and better manage their businesses. We would hope that all of our members would participate in this survey each year, but in any case, don’t be without this report when you evaluate your annual business performance.

WFCA member companies who participate in the survey receive one complimentary copy of the report. Copies may be purchased by both participating and non-participating members.

INSTALLATION SPECIFICATION FORMS
These forms are designed to assist the salesperson in communicating to the installer the desires and specific instructions of the consumer.

It helps clarify the installation and provides a record of instructions from dealer to installer. This is a very popular form with many dealers.

Size: 8-1/2" X 14"

Four copies:
Retailer copy
Office copy
Salesperson/Measures copy
Installer’s copy

INJURY AND ILLNESS PREVENTION PROGRAM
This booklet presents a comprehensive model safety program for your company. It is designed to provide each employee a copy, not only to protect the employee, but also to protect the company. The last page is designed for the employee to sign and return to the employer acknowledging receipt of the program and a willingness to comply.

This plan meets OSHA requirements.

MARKETING RESEARCH REPORT - PHASE I
"Understanding Customer Attitudes toward Replacing Floor Covering and Perceptions of the Retail Experience"

This WFCA national consumer marketing research report details customers’ attitudes toward replacing floor covering, and their perceptions of the retail purchasing experience.

The study was conducted to give floor covering retailers a better understanding of their customers in order to improve marketing techniques.

The research was conducted by Wirthlin Worldwide under contract to the World Floor Covering Association.

MARKETING RESEARCH REPORT - PHASE II
"It’s More Than A Floor"

This report is a continuation of the direction of the Phase I research, with an emphasis on actionable steps that can be implemented to increase retail floor covering sales.

It reveals a revolutionary and dynamic marketing approach for floor covering retailers, focusing on the consumers’ buying experience and appealing to"lifestyle" issues. It is based upon sound, nationwide consumer based research.

This research report was conducted by M.A.R.C. Research under contract to the World Floor Covering Association.

MARKETING RESEARCH REPORT - PHASE III
"Providing Customers a Memorable Retail Experience"

Hard work, honesty, and supplying what customers want are still very important. But they are no longer enough. This report,"Providing Customers A Memorable Retail Experience," details the third phase of our on-going market research building on the findings in the previous two research projects. It demonstrates the need for specialty floor covering retailers to communicate their unique strengths to the consumer.

This research report was conducted by M.A.R.C. Research under contract to the World Floor Covering Association.

WFCA MEMBER DATABASE: MEMBERS ON DISK, OR BY E-MAIL
The membership database is available to members only on disk, or it can be e-mailed.

MEMBERSHIP PLAQUE
The official WFCA Membership Plaque is a 10" X 10" walnut stained plaque with a 6" X 6" ceramic tile inset. The inset has the WFCA logo. Every member should proudly display this symbol of quality and reliability to their customers.

A complimentary plaque is furnished to each member firm upon joining the WFCA. Replacement plaques or additional plaques for branch stores may be purchased.

WFCA LOGO DECALS
There are two sizes of decals available: 6" X 6" and 4" X 4".

Display these symbols of quality and reliability in your business window for your customers, as well as in your business vehicles.

"QUIK-STIK"
The World Floor Covering Association offers the "Quik-Stik" to assist sales persons, contractors and installers in measuring, planning and estimating. The "QUIK-STIK" will increase your estimating accuracy, reduce your estimating time and simplify the art of estimating for those new to the process. Using these three templates, in three easy steps anyone can figure carpet or pad usage, as well as mark seam placements to show the most economical way to install floors. Add this tool to your other WFCA measuring, planning and estimating products. Get the "Quik-Stik" today! Available in ¼" equals 1' scale. Includes templates for 12', 13' 6," and 15' widths.

PRICE WHEELS
This is a handy tool for your sales people.

The price wheel calculates the price on percentage mark-ups on one side and percentage discounts on the other. Simple instructions are printed on the back of the wheel.

WFCA POLO SHIRT
Now you can have a great looking polo shirt embroidered with the WFCA logo! These shirts are quality, cotton tipped collar jerseys from Lands’ End, experts of fine clothing and other products. Selected with you in mind, these polo shirts look great at meetings, in the office, at the store, at picnics, or on the golf course. Wear the symbol of your commitment to your industry and your career!

WFCA BALLPOINT PEN
Here’s another opportunity to display your commitment to the floor covering industry by using a classic, World Floor Covering Association writing instrument. The WFCA pen is made from the finest rosewood with gold accents, and is laser engraved with "World Floor Covering Association."

These writing pens also make terrific gifts, sales incentives, or promotional items.

WFCA LAPEL PINS
WFCA member organizations will want all of their employees to wear logo lapel pins to inform customers that you are dedicated to the high standards of your industry’s professional trade association. The WFCA lapel pins are made from high quality enamel.

These lapel pins also make great gifts or sales incentives.

WFCA DESIGN SYSTEM by Accu-Line
The WFCA has a design system that makes planning and estimating easy. Now you can sketch reasonable floor plans in seconds and even make a straight line without a ruler! This unique design system enables you to create and draw plans, diagrams, patterns, and geometrics quickly and accurately without using a ruler or a straight edge. It’s a one-of-a-kind design system completely contained within a portfolio for easy use in your store, at the client’s home, or on the road.

Anyone who estimates or sketches floor plans should have the WFCA Design System by Accu-Line.

“PLANNING, MEASURING & ESTIMATING" BOOKLET
"A Salespersons Guide to Planning Carpet Installation"

A carpet installation must be carefully planned and coordinated. This handy booklet explains, step by step, how to estimate and plan for an installation. The 8-page booklet includes details on planning and measuring, planning for seams, pile direction and carpet cushion. It includes an installation checklist, estimating formulas, and a sample floor-covering problem to test your skills!

WFCA SIGNATURE GOLF BALLS
Tee it up with the World Floor Covering Association! Now the WFCA offers 3-ball sleeves of top quality WFCA logo golf balls in a customized WFCA package. Great for company and WFCA Affiliate Association golf tournaments, as well as for gifts. Any way you slice it..these are a hit!

WFCA MOUSE PAD
Give all of your employees WFCA"mouse pads" for their computers. These attractive high quality pads are a regular reminder of the WFCA web address, where employees can find a wealth of reference information on virtually any floor covering topic.